- Ad spend€480Meta €300 + Google Ads €180
- Enquiry events24selected GA4 events, paid sources
- Cost per event€20€480 ÷ 24
Enquiry events per 100 landing sessions
- Mobile0.95 4 of 420 sessions
- Desktop11.1 20 of 180 sessions
Two counts over one window, not a completed funnel — a reason to go and try the form.
Make the mobile enquiry form easier to finish.
Mobile brings most of the traffic and almost none of the enquiries. Check the required fields and make a test submission before buying more traffic.
Fits the one hour you have this weekReview on 14 September. Too few sessions since to call it either way — the baseline stays where it was until there is something to compare.
Too early to tell